Press the Word

I spent this week trying to play around with WordPress. I realized that there are a lot of options available for us to use. There are a lot of existing code, theme, and plugin options that could be added to your WordPress site. There is also the option to code your own and create whatever design and functionality you want. Together, you can create the final full site you desire.

I went back to our readings about WordPress and reread the explanations of the various aspects and features. Through WordPress, you can build a website that meets your unique needs and help you build an online brand.

As I was exploring various customizations to add to my business website, I did a lot of research on how to become a top freelance consultant. I wanted to know how I could optimize my website as best as possible. I need a strategy and a vision directing my services. The first step in the strategy is picking a niche. The niche will reflect real expertise. My niche is doing digital communications in international development and governmental affairs. The second step is to set up a platform to attract clients to your business. The platform is, usually, a website. The website should include an explanation of the services, credentials and some testimonial to back that up.

The self-hosted WordPress site is great because you can have a cool domain name and you can customize it as much as you want with the thousands of plugins and themes available. You will also be in complete control of your site.

A personal website is a very important tool in building a business if positioned well. It shows customers and clients that you mean business. The website should be navigated easily. At the minimum, you should have an “about” page, a “blog” page, “services” page, “contact” page and the links to them displayed in the top navigation menu. Another important aspect of a personal/business website is linking the page to your social media pages. This helps build a real, relatable, trustworthy image of the person your clients are doing business for.

With that strategy in mind, I worked on developing my code customization for the website. I will add social media plugins to connect to my own platforms and make sure they reflect my brand. I want to add a contact me button on the front page that takes to a separate contact form page. I want to create a child a theme in the first page with “about,” “services,” “contact me,” and “testimonials,” with a hovering functionality, and once clicked, it will take us to the designated page.

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