I am looking forward to developing a theme. In part, I’m excited because I finally am feeling comfortable with the “basics.” The Codex readings also increased my excitement. I am looking forward to creating something that looks unique. I know I shouldn’t get too far ahead of myself — I doubt I’ll be able to create something ENTIRELY unique at this point — but I want it to be at least a little different from other blogs. Since I’ll be updating a theme, I’ll still be using part of the skeleton built for me. I feel judgmental when I see peoples’ blogs that look the same, and I cannot wait to ensure that mine will not.
I think that when blogs look the same, it strips it of its creativity, because it does not look like an individual. It looks like it’s just one in the same. If you have something you want people to read, the visual part of it is very important. In our PR firm, we have a whole design team to make sure that when the traditional side creates something — whether it be messaging, branding, crisis work, what-have-you — the design team can ensure that it looks good. People are visual creatures. The way a blog looks is extremely important, and being unique is part of that.
You should definitely strive for an original design — you’re absolutely right about the value of visually distinguishing your site.