Final Pitch

What: For my final project I am building a website for my mother’s event planning business. It’s funny because when we talked about the final project on the first day of class, this idea immediately popped into my head. I remember thinking I might change my mind as we move further into the semester, but my answer has stayed the same. She recently bought the domain, so now all she needs is a website.

Planned Modifications: The website will include a (1) photo gallery of photos from events that she’s done, (2) a contact page, (3) links to her event planning social media pages, (4) blog posts, (5) a mood board for the current season, (6) a section that features her services, (7) an e-mail button that links to her event e-mail, (8) a header image, (9) her logo, and  (10) an about page.

Why: I want to build this website for my mother because I fully support her dreams. She is currently stuck in a job that she is not passionate about. Having to listen to her vent about how unhappy she is has been hard. I’ve been pushing her to step out on faith and just start. She had a logo made, got business cards, and was actually in D.C. this past weekend for an event planning certification workshop. This website will be like my way of encouraging her to move full speed ahead.

Audience: This website will be for my mother’s potential customers located in the tri-state (New York, New Jersey, Pennsylvania) area. People interested in event planning and/or decorating will also be targeted.

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