I am extremely excited about my final project. As I explained in my final project pitch, I will be working part-time, so my business idea of creating a business site is going to help me build a name for myself and freelance my work. I have always wanted to create my own business website and this will be a step into my dream of building my business. I was thinking of combining a personal blog with information and details about the business services that offer. I want the site to reflect my brand and personal touch and reputation.
I am still conflicted on who to target specifically and what would be the best approach for my audience. I want to do more research on my audience and learn more about my best opportunities are. I have always been interested in the food and hospitality industry. I am going to work with a coffee shop for my capstone class and help them create a business strategy for their digital platforms. That would be a great chance for me to see my interest in that industry and whether or not I want to continue in that industry and line of work. My background is mainly doing political PR. I worked for the embassy of Jordan and will be moving to work for an international organization in a few weeks. Private companies are profit-driven, while working in international development is not. It is driven by making a difference and leaving a positive impact in the world, as well building a good brand and reputation. Their mission is usually intangible.
For the readings this week, I was really interested to learn more about the different concepts used to describe different aspects of a site. Learning more about themes and formats allowed me to understand the backend work that comes into play to create the final version of a site, which is beneficial when building a site. While the content and the style are very important to the way a site is displayed, the theme creates an overall look to the final version of the site. A post type is also another aspect to the different types of content in WordPress. The post type shows how different posts have different content and layouts. For my new job I will be working with meta-data a lot. I was happy to get that exposure in our readings.