As we all are surely aware, a short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace. We are all a brand in some way. We present ourselves to the world, and for me (as a PR major), having one’s own domain name makes that individual look professional. Especially, if you want to create content that attracts attention of a specific audience, you should ask yourself the following question: if you’re not willing to pay the money to register an appropriate domain name, why would your readers think you’re putting enough effort into creating valuable content? More than anything else, a domain name can increase awareness of your brand. If the URL you have chosen corresponds to your company name, it reinforces your brand, making it easier for customers to remember it and find their way back.

After this week, I consider NameCheap as an all-in-one website solution, which allows you to buy your domain, host your site, and purchase any necessary add-ons, all found in one place. It is pretty easy to navigate through and use this hosting service, however, I had a minor problem with one of the steps. Thus, I had to chat with their support team and was able to figure out the issue, which helped me to submit the assignment on time.

During last week’s class we have learned how to set up a self-hosted WordPress on our laptops and hosting services like MAMP. As of right now, the final project is quite confusing and a bit overwhelming. However, what we did and the material we went through in class on last Tuesday was very helpful, since I wouldn’t have been able to do it by myself.